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Привет, меня зовут Миролюбов Владимир
Моя специальность — продакт-менеджмент и онлайн-бизнес. Изучаю психологию и философию. Делюсь разными идеями и мыслями на все эти темы. Больше обо мне тут.
21 April, 2015 in Blog , Blog (42), my job (2)

Story of my jobs: online magazine E-pepper

Hi, everybody! Today I want to tell about something interesting from my life. When I say something interesting I mean my online magazine E-pepper.ru. This is a full online magazine about Russian e-commerce, which started as a small personal blog. In this post, i talk about history of this project.

Idea

Few people know, what 5 years ago this magazine started as my small personal blog. And only my best friends know, that before this i started my online store Balalayke.com. I planned to sell russian souvenirs via Web and i read a many articles and publications about e-commerce business. And i need to save some posts and ideas somewhere. I cant recall and say how i created “E-pepper” name. Hmm, its strange… May be i think about R.H.C.P, may be about something else :)

I started collect useful articles and translate expert publications. How to open online store, how to take first sale, how to choose CMS etc. I opened my first store and i searched answers on this questions.

When i found this answers and shared my posts in Facebook. You can ask me – “why Facebook?”. Do you know, that Facebook is a social network №1 in Russia for… businessman’s? Really – many businessman’s, directors, managers from retail, fashion, digital use Facebook to connect with colleagues.

Time went, articles base grow, i see how the attendance increase. I opened some polls to understand who is my readers and visitors. And i was very surprise when i knew that my audience is a real directors, heads, managers from Russian online stores. Therefore, i made the decision to expand the blog concept in new format – online magazine about Russian e-commerce.

Wow-time!

Yes, it was a real hard time. But very interesting time! I learned to work with many information sources, learned to tell with speaker, prepared articles and researches, connect with partners and more…

After time, i  began to feel, that this… is not hard work. Going deep into this business, i feel pleasure and satisfaction from that I do. I can work to 2:00 AM and don’t want to sleep, i could work on weekend, i could work in vacation. But not fanatic – this is a real pleasure and this didn’t take away a lot of my health.

After some time i started receiving e-mails with… advertising offers. Logistic company’s, CMS, fulfillment service, digital agency’s and other – all wanted to be advertized. Online magazine paid back the investments after 3 months.

I was not only chief editor, journalist – I was a businessman. This is very pleasantly – do something and sell something. Especially, when you like what you do.

Some time ago i employed one editor, who help me to work with information. We started new magazine category’s: News, Peoples, Company’s, where we talk about current company’s and CEO’s.

We created e-commerce links selections from other sites, gave some tips from a businessman’s to businessman’s on our pages, started some special project inside magazine (example, e-commerce CMS rating) etc.

E-commerce development? Phh, no problem!

I ask myself every time – why business magazine don’t do B2B service? Really, what’s the problem? Magazine have very strong reputation, and… very strong experience! It is some business editors and journalists phenomena – people have theory skills, but they dont have practice skills.

I decided to correct this and create Start.E-pepper.ru – first and special digital agency’s, which development only… online stores. Everything that is necessary – small planning of activities and start. First client come after two week and we signed the contract for development of the site of jewelry store. And after this project a hated Joomla CMS :)

The next project was fashion online store, gift store, flowering store, bathroom equipment store and three little subcontract.

Where is I found employers? Of course, I search them on the freelance catalogs and worked remotely with them. I promise, in my next post a will take your my useful tips to best work with freelances.

At this time i practice in project management. Asana became my best friend (are girlfriend?) and i waked up and asleep with her tasks. Discussion with customer, conception, prototype, logotype, design, CMS, framework, programming, debugging, synchronization and many other scary words.

In this time i learned to count online business metrics, sales funnel, and, of course, most important moment – control changes logging.

I won’t hide something – yes, i had couple broken deadline, but i understand it why i have this trouble. In all trouble i weakened project control and hoped for responsibility of a team member. I think this is most popular trouble in project management.


After this i remembered one global rule:

“to trust, but to check”


New format

Once, i understood something. People likes not only editors publications. They need more opinions, more expert experiences. And editors not everything be expert in all themes. Therefore, we correct magazine concept and include “Adding post” options and gave this opportunity for all visitors.

In this day readers start to send their publications: analytic, cases, company news, translated posts, and, of course, advert and spam. But we use pre-moderation and sorting all of this by useful and actually type.

More, we change some design and create users feed on the index page. It very much revitalizes business site, which have many texts and digits.

What next?

This was a perfect time. Really. I will miss it. Thank to it, i have invaluable experience in business, in project management, in journalistic. I have many friends and other contacts. One people acquainted me with the Internet. Some people gave me understanding of at what it is necessary to aim. I experiment in new life ways and feel, that this experiment passed successfully.

I plan to sell this project, but save some % in my balance. Now i conduct negotiations with digital agency’s, which want to continue my project and do e-commerce market in Russia more opened and effective.

You can ask me why i sell E-pepper? Answer is simple – i need money to start life in new country with my family. And we plan to live in San-Francisco, CA. As you know, this is a most expensive state in US. And this my new project and I trust, that I can complete it ;)

13 April in Blog
0

Hi, everybody! Today I want to tell about something interesting from my life. When I say something interesting I mean my online magazine E-pepper.ru. This is a full online magazine about Russian e-commerce, which started as a small personal blog. In this post, i talk about history of this project. Idea Few people know, what 5 […]

9 April in Blog
0

Hi, everybody! Today I want to tell about something interesting from my life. When I say something interesting I mean my online magazine E-pepper.ru. This is a full online magazine about Russian e-commerce, which started as a small personal blog. In this post, i talk about history of this project. Idea Few people know, what 5 […]