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Привет, меня зовут Миролюбов Владимир
Моя специальность — продакт-менеджмент и онлайн-бизнес. Изучаю психологию и философию. Делюсь разными идеями и мыслями на все эти темы. Больше обо мне тут.
1 April, 2015 in Blog , Blog (42), my job (2)

How i worked in online store Udivishop.ru

Hi! Today I want to tell about my previous job and what I did on it.

It was a very interesting time in my life. We created a competitive business, which was a TOP 3 in “Gift” global market category in Russia. Only the shop, at which about 500 outlets across all Russia was higher than us. Oh, sweet 3 years in Udivi. But about everything one after another.

First time

In 2013, I met with my new friends. They call me on the phone and say, that they have some problem with their online store Udivishop.ru (wonderful gifts and products online store). They need a quality project manager, who can find and control new designers and programming, which shall make redesign and redevelopment site. Also, they grow up his sales and they needed more options for the back-office system.

When I started work in this company, I wasn’t had any team. Really – no programmer, no designers, no any people, who can help in new site transformation. The previous team leaves this project because… I try to understand why, but im not understand. Maybe because his skills are not assiduity and are not high.

Complexity was in that site have … Joomla CMS. It’s very popular CMS, but I don’t know any professional programmer for this system. And I want to say – I hate Joomla. This system has disgusted and no user interface for online store management and administrators. But owners spoke about the impossibility of change of CMS. Ok, no problem.

I found team only after two weeks because I searched a skilled team, member. I researched all freelance sites, but nothing find there. I sad, but think about this –  what site use by all professional programmers by Joomla? Of course – it’s Joomla community forum! I write a letter to the admin of this forum and ask him about three most professional programmer (users) from this site. And after 15 mins I have a small list with 100% experienced candidates. And after 2 hours I find a man, with which worked the next three years.

Design

I found web-designer in my friend list from Facebook. Yes, I know this guy many years and I know his skills. Our work was a real joint – I set a target and goals, he suggest a some decisions.  At this speed, we develop fantastic web design. Modern, colorful, light, emotional. We try to create a useful interface and transfer the atmosphere of a holiday in this site for customers.

Now Udivishop.ru is closed because owners understand, that they can’t grow up their business without “big money” (I mean some investment). And they can’t find this money.

I have only old screens and if you want, you can see this site history in Web.Archive Time back machine. Just click here.

udivi

We experimented with category’s type and views, change products sorting for grow up sales, created more than 30+ landing page inside the site for TOP products, drew banners, icons, lead forms and more… Analytical brain and designer hands – it’s very strong power!

Programming

I found one of the best Joomla programmings in Russia and we start to develop. We create many marketing options for this site:

  • synchronization this CMS with the third-party ERP (oh, it’s very hard, but we made it);
  • we create first Joomla A/B-testing system;
  • 1-2-3 step bonus gift when customers add some products in cart (grow average sales);
  • random gift generator with only price filter (this is my favorite options, which helped me not once);
  • powerful SEO. It’s my pride – I analyzed many articles and publications about Google and Yandex SEO and created a full architecture (H1, unique short and full description, cross-link, and smaller, but very useful tips). Site stand in Google/Yandex TOP 5 search results (ex. search keywords as “gift for a friend”) and took a free traffic all time. Wow!;
  • recommendation products on the product page and checkout (first time we use manual adding, but the next we use some SaaS recommendation service);
  • when online store started, it needed more trust for customers – we integrated Vkontakte social comments plugin in the index page and show customers “live” feedback. New site visitors see on this block, click on user profile and understood, that this is a real feedback;
  • one page checkout (high sales conversion);
  • and more and more useful and profitable options.

I think all changes is very important for business, therefore you need to use some changes log for your site/system/project changes and know the date of all changes. This is very helpful when you find some problem for understanding its reasons.

All this time I use Google Analytic E-commerce tracking and control many online business metrics and 90% changes did the site to more effective and brought more money.

It was a good time and I remember this project as one of my favorite jobs. Antony, Vadim, Sergey, thank you for this time, guys!

9 April in Blog
0

Hi! Today I want to tell about my previous job and what I did on it. It was a very interesting time in my life. We created a competitive business, which was a TOP 3 in “Gift” global market category in Russia. Only the shop, at which about 500 outlets across all Russia was higher […]

25 March in Blog
0

Hi! Today I want to tell about my previous job and what I did on it. It was a very interesting time in my life. We created a competitive business, which was a TOP 3 in “Gift” global market category in Russia. Only the shop, at which about 500 outlets across all Russia was higher […]