Everybody know Asana? This is my favorite CRM system. And I have some idea for this company.
What is the current target for this service? Help teams work together. This is really great SaaS for project management. And how they can to increase influence in project management auditory?
I think, they need to create some project management certification for managers (example, as Google Analytics IQ test). Asana has big experience in this field of knowledge and they can try to create some standards.
They can development some test with professional questions and to issue project managements certificates, just like this.
What do you think about this idea?