Я очень интересуюсь продакт-менеджментом и бизнесом. В своем блоге я делюсь разными идеями и мыслями на этот счет. Больше обо мне тут.
Hello, Wikipedia! My hands finally reached you and I want to take you simple and very helpful tip!
Everybody use Wikipedia. Even if they don’t want to do this, they did it, because Google love Wikipedia and give it to him a million users each day. This people search and find information, read articles and reach their goals. Great!
But how to increase user connection with Wikipedia? Recommend some articles? Maybe, but it so hard to understand what users want to read. More – this is additional load on Wikipedia servers (it’s very hard to collect all posts, processing of 5 000 000 content pages and update this algorithm every week to actual status). Maybe in future, but not now.
Ok, but how now? Let’s remember what users want. They want to learn themselves and be more smart people, right? And this is my favorite question – who is your users, Wikipedia?
And I have an answer – this is everybody. Kids, adults, seniors, policemen, finance directors, plumbings, students, designer, etc… This is a really infinite list of people, who use Wikipedia. And there no way to personalize Wikipedia for unlogged users.
BUT. Wikipedia has a magic button “Random Post“. And what does this button do? Right – it shows me the random article from Wikipedia. So random, that very often these articles are useless and uninteresting for me. And why American kids should read some articles about, I don’t know, for example, Dr. Michael Harry Armitage a former Australian politician. Why needed to know for people?
I mean, yes, this is a great option. But you could make a little correct in it work and it will be the best source for online learning.
What you could do. You have categories for each article. And you have a “Random post” button. Just add some option to following categories and connect this option with “Random post” and users will take relevant content themselves. It’s easy – users could choose interested categories and read random articles from theirs.
The designer could read random articles about design. Students could read random articles about geography and biology (and not about politicians). Marketing manager could read articles about marketing, sales, etc…
You will have a more deep page views, users will have a relevant content. How does it call? Win-win?!